Todays health and fitness industry is obsessed with fat.

"Fat is bad!
Fat is the enemy!
Everybody needs to lose fat!
Buy XYZ to burn off the fat!"

Initial client expectations at my gym and in my private practice are centered around fat loss. It's just expected that as a trainer, my focus is on weight loss and more specifically fat-loss. Yet, nothing can be further from the truth. My goals for the client center around what is healthful.